Item Description:
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Amd 2 to Agmt PR00006051 with Little & Company to advance Hennepin County’s brand inclusive of a redesigned HennepinCounty.gov., ext end date to 12/20/25, incr NTE by $250,000
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Resolution:
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BE IT RESOLVED, that Amendment 2 to Agreement PR00006051 with Little & Company to advance Hennepin County’s brand system and establish brand alignment across county-owned channels and points of service, including HennepinCounty.gov, extending the contract end date to December 20, 2025 and increasing the not to exceed amount by $250,000 for a new total not to exceed amount $750,000 be approved; that the Chair of the Board be authorized to sign the Amendment on behalf of the County and that the Controller authorized to disburse funds as directed.
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Background:
Board action request 24-0147, authorized negotiation of an agreement with Little & Company for brand advancement work which includes synchronized design support for HennepinCounty.gov, the centerpiece of brand experience for residents.
This amendment to extend the contract deadline and raise the contract not to exceed amount is in response to support needs up to and post the launch of the updated brand and website.
Outcomes include, but are not limited to:
• Hands-on information architecture planning in support of website redesign
• Site mapping and preliminary wire framing with in-house digital experience teams
• UI design direction based on approved branding elements
• Brand component delivery between Little & Co and Hennepin County web infrastructure teams for seamless brand deployment with HennepinCounty.gov
• Search optimization for website cutover to mitigate site search degradation across internet browsers
This support is critical in ensuring a successful brand and website launch.
recommendation
Recommendation from County Administrator: Recommend Approval