Item Description:
title
Amd 1 to Agmt PR0004531 with Spokesman & Recorder Publishing Company to promote and share information about Hennepin Health plans and reach specialized audiences for health plan promotion purposes, ext end date to 08/14/24, incr NTE by $4,583
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Resolution:
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BE IT RESOLVED, that Amendment 1 to Agreement PR0004531 with Spokesman & Recorder Publishing Company to provide advertising services targeting specialized audiences to promote Hennepin Health and build brand recognition extending the end date to August 14, 2024; increasing the not to exceed amount by $4,583 for a new total not to exceed amount of $10,583 be approved; that the Chair of the Board be authorized to sign the Amendment on behalf of the County; and that the Controller be authorized to dispense funds as directed.
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Background:
Agreement PR0004531 with Spokesman & Recorder Publishing Company is to promote and share information about Hennepin Health plans and reach their specialized audiences. This contract is for the annual fall campaign to gain brand recognition of Hennepin Health to Hennepin County residents who may be on medical assistance, MinnesotaCare or Special Needs Basic Care (SNBC). In addition to this agreement, Hennepin Health employs a variety of marketing and outreach strategies to reach potential members and increase brand recognition including in-person presence in clinics, county facilities and community settings.
Amendment 1 to Agreement PR0004531 with Spokesman & Recorder Publishing Company seeks approval to extend the end date to August 14, 2024and increase the NTE to $10,583.
This board action request aligns with Hennepin County disparity reduction efforts to improve access to culturally specific/sensitive health services and increase community well-being.
recommendation
Recommendation from County Administrator: Recommend Approval