Item Description:
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Agmt PR00005793 with Gartner Inc. to provide communications and marketing research and advisory services, 01/01/24-12/31/26, NTE $375,000
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Resolution:
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BE IT RESOLVED, that Agreement PR00005793 with Gartner Inc. to provide communications and marketing research and advisory services during the period January 1, 2024 through December 31, 2026, in an amount not to exceed $375,000 be approved; that the Chair of the Board be authorized to sign the agreement on behalf of the county; and that the Controller be authorized to disburse funds as directed.
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Background:
Gartner is a leading research and advisory company on trends across industries, including marketing and communications. They provide sector-specific research findings that, as an example, allow Hennepin County to benchmark its performance against other comparable government entities as well as the private sector. Gartner research findings have been, and continue to be, frequently referenced as part of preparing the business case justification for marketing and communications projects and strategic direction statements.
As the future of marketing and communications continues to evolve through the use of technology from emerging social media platforms to artificial intelligence, this agreement will allow Hennepin County leaders to stay at the forefront for the development of tools and practices that will meet residents where they are at and further position Hennepin County as a leader in government marketing and communications. This will provide county staff with access to highly relevant and credible research publications and consultation services for the next three years, including:
* Virtual strategy meetings
* Peer experiences
* Peer and practitioner research
* Marketing leaders research and related content
* Communications leaders research and related content
* Relevant IT research and related content
* Digital performance benchmarking content
* Consumer insights ...
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